How to apply AI to one specific problem in your business (not a generic chatbot)
Generic chatbots don't solve anything. AI works when it answers a concrete, repeated question from your business — like the feasibility check we built for MB Arquitectura.
Every week I'm offered "AI chats" on a hundred different sites, and most of them are decoration: generic answers you could get with two clicks on Google. The AI that works is different — it's trained to solve the repeated question of your business.
The pattern that actually works
Every business gets the same question all day long. That repeated question is an AI opportunity, because:
- It can be answered with rules and data you already know.
- The answer can be delivered instantly, without you.
- Done right, it filters inquiries: people who reach out already know what they need.
The real case: AI feasibility check for MB Arquitectura
At consultora.mbarch.com.ar the problem was clear: they got the same question all day — "can I open my business at this address?" — and each answer cost them consultancy time.
We built an AI-powered check for that exact use case: the user enters their business type and address and instantly gets a clear feasibility answer for Buenos Aires.
Result: less time answering the same thing, and more qualified leads from people who already know what they need.
The difference from "bolting on ChatGPT"
Generic AI doesn't know your industry or your regulations. Well-applied AI is built around the real use case: what question comes in, what data it needs, what answer you need to give.
That's why the first step is never writing code — it's defining the question your business hears every day.
How to start
The diagnosis is free. I'll tell you whether your business has a repeated question that justifies AI — and if it doesn't, I'll say so without selling you anything.